Cisco and @Home Network Hit the Road to Promote High-Speed Cable Internet Products and Services
North American Internet Revolution "Roadshow" Teams @Home, Cisco, Com21, General Instrument, RCA, Samsung and Sony to Show Consumers Facts and Fun of Fast Internet Services
REDWOOD CITY, Calif., August 12, 1998 – Reaching consumers on today’s version of Main Street, @Home Network™ (Nasdaq: ATHM), the leader in high-speed Internet services via the cable infrastructure, and Cisco Systems, Inc., the worldwide leader in networking for the Internet, today announced the city line-up for "The Cisco/@Home Cable Internet Revolution Expo." With a fleet of 28-foot trucks, the tour will kick-off during the busy back-to-school season on August 21-23 at the Irvine Spectrum Center in Orange County, California and will continue until November 6-8 at the Livingston Mall in New Jersey. Visiting 12 cities in three months, the Internet Revolution Expo is expected to reach more than 360,000 consumers in shopping malls and will demonstrate the innovative and practical ways the cable industry is making the Internet readily available and more applicable to everyday life.
Tour sponsors joining @Home Network and Cisco include: Com21, General Instrument (GI), RCA, Samsung, and Sony as well as @Home’s media content partners Bloomberg, CBS Sportsline, CNNInteractive, Segasoft’s Heat.Net, Travelocity, and ZDTV. Com21, GI, RCA, Samsung, and Sony will be showcasing MCNS DOCSIS and ITU J.112 based cable modems that are expected to be available in the retail marketplace later this year. The content sponsors will be demonstrating lavish multimedia features that would drag traditional dial-up phone connections to a mind-numbing crawl, including: video-on-demand, near CD-quality audio, and enhanced multiplayer games.
"The Cable Internet Revolution Expo coincides with the excitement and preparation for the back-to-school season," said Dean A. Gilbert, senior vice president and general manager, @Home Network. "By bringing @Home directly to high traffic malls, we will allow consumers to see for themselves the rich experiences cable Internet services deliver to all members of the family, whether its getting help with homework, keeping up with the latest news, weather and sports, finding recipes or purchasing gifts online."
"Cable modems based on DOCSIS are now being commercially deployed in @Home markets," said Paul Bosco, general manager of Cisco’s Cable Products and Solutions Business Unit. "These next generation, standards-based, consumer appliances open a new world of broadband information, communications and entertainment content for @Home subscribers. Cisco and @Home are working with our partners to pioneer the transition to retail distribution of this new class of devices and services."
The Expo will be promoted in local markets by @Home’s cable partners – Cox, Comcast, Cablevision, Marcus, InterMedia, Rogers and Shaw as it travels throughout North America. The tour schedule is as follows:
Date | Market | Location |
August 21-23 | Orange County, CA | Irvine Spectrum |
August 28-30 | San Diego, CA | North County Fair Mall |
September 3-5 | Phoenix, AZ | Fiesta Mall |
September 11-13 | Oklahoma City, OK | Quail Springs Mall |
September 18-20 | Dallas, TX | Valley View Mall |
September 25-27 | Nashville, TN | Cool Springs Mall |
October 2-4 | Baltimore, MD | Towson Town Center |
October 9-11 | Hicksville, NY | Broadway Mall |
October 16 - 18 | Baton Rouge, LA | Mall of Louisiana |
October 23-25 | Philadelphia, PA | Willow Grove Mall |
October 30 - November 1 | Toronto, Ont. | Markville Mall |
November 6 - 8 | Livingston, NJ | Livingston Mall |
For more information about the Expo please refer to the "Cisco/@Home Cable Internet Revolution Expo" Web site at http://www.home.net/expo.
Dubbed "Seeing Is Believing Marketing," @Home’s events with local cable partners have proven the effectiveness of hands-on demonstrations to promote and sell broadband Internet services and related products. Cisco is encouraging the development of high-speed residential Internet access in several ways, including its own product development and through relationships with service providers and product manufacturers.
Cisco Systems
Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in
networking for the Internet. News and information are available at http://www.cisco.com.
@Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM)
distributes high-speed interactive services to residences and businesses using its
own network architecture and a variety of transport options including the cable
industry's hybrid-fiber coaxial infrastructure. The cable connection provides users
significant increases in speed over conventional Internet services. Leveraging the
"always on" attributes of cable, @Home allows for unique multimedia applications
that go beyond current Web experiences. Individuals seeking additional information
about availability and subscription can refer to the @Home Network Web site (www.home.net).
Since its founding in 1995, @Home Network has reached affiliate agreements with
seventeen leading cable companies worldwide, including Tele-Communications Inc.,
Cablevision Systems Corp., Comcast Corporation, Cox Communications, Bresnan Communications
Company, Insight Communications, Jones Intercable, Garden State Cable, Cogeco Cable
Inc., Lenfest Communications, InterMedia Partners, Marcus Cable, Century Communications,
Rogers Cablesystems Limited, Shaw Communications, CasTel and Palet Kabelcom.
@Home Network, @Home, and the logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other brands and products are trademarks of their respective companies.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those sections. These forward-looking statements include statements related to: the ability of the Expo to reach more than 360,000 consumers; the introduction of cable modems to the retail channel; and the extent to which @Home's cable partners promote the Expo in local markets. The matters discussed in this press release also involve risks and uncertainties described from time to time in @Home Network’s filings with the Securities and Exchange Commission (SEC). In particular, see the risk factors described in @Home Network’s Form 10-Q for the quarter ended March 31, 1998; Form 10-Q for the quarter ended June 30, 1998 and the Final Prospectus for @Home Network’s initial public offering. @Home Network assumes no obligation to update the forward-looking information contained in this press release.